Author: colinashby

SXSW: DIY App & eBook Publishing

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It’s day 2 of SXSW Interactive (#sxswi) and the first event to kick off the rain-drizzled day was DIY App and eBook Publishing. The event discussed and demonstrated the latest in DIY publishing technology. Attendees were able to send in recipes for a crowd sourced cookbook to be made.

The speakers for the event were Babette Pepaj, founder of BakeSpace Inc. and Erik Deutsch, principal at ExcelPR Group in Los Angeles.

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SXSWi: DIY App & eBook Publishing

The event started off with why traditional publishing isn’t very good. Pepaj brought up how there are so many gatekeepers in traditional publishing. She had friends who had book deals who had to wait two years or more before their books got on the shelves. Publishers would decide what would go into the book, how it was structured, marketed, and when to release it. A humorous example of some of the books published through traditional publishing was brought up.

kardashian
The Kardashian line of books

Self publishing gives a person creative control over their product. It lets a person make sure the product reflects their personal brand, who they are about and what they have to offer. Discussions about the advantages and disadvantages of traditional and self-publishing were discussed.

self-publishing

 

Although an explosion in self-publishing resources have come to light, it still has a long history.

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History of Self-Publishing

Erika Mitchell (a.k.a. E.L James) is a great example of the rise in popularity of self-publishing. Mitchell worked as a TV executive prior to writing. In May 2011 James turned a series of fanfiction writings into a novel titled Fifty Shades of Grey. The novel was published as an ebook by The Writer’s Coffee Shop, a virtual publisher based in Australia. Without much of a marketing budget, the book was mainly promoted through niche book blogs and other fanfiction sites.

E.L James' success prompted notice to self-publishing industry
E.L James’ success prompted notice to self-publishing industry

The event ended by discussing the ways to make and market a book and finding an audience for it. Niche sites/blogs, press releases, guest blogging and offering free services things discussed at panels end. eBook pricing was a notable question from the audience. If a person really wants a book, they will pay for it. Panelists discussed buying ebooks ranging from $0.99 cents to $20 bucks. Experiment to see what works best. Try to offer free samples to people so they can get a taste of what an author have to offer.

 

 

SXSW: Veronica Mars Gives a List of Firsts

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Veronica Mars debuted on the now defunct network UPN in 2004. Despite middling ratings, it had good critical praise and a dedicated following. Maybe if it had been in the days of high DVR viewership and Netflix it would have survived. In 2007, the CW cancelled it after three seasons.

Marshmallows, the nickname for Veronica Mars fans, did a series of intense things to revive the series. A plane was hired to fly over a city, marshmallows were sent in to CW studios, and an endless string of (strongly worded) letters were written to TV executives. It was still a no go. CW and Warner Brothers Studios were ready to move on and had no interest in reviving the series and producing a much anticipated movie.

Things changed when a Kickstarter campaign launched on March 13, 2013. It was the first time a network show attempted to return as a feature film via crowdfunding. Short story? It worked. Less than 24 hours into the run, the campaign had surpassed it’s $2 million goal. It went on to raise $5.7 million from over 91,000 backers by the end of the month long campaign.

The Veronica Mars film is shifting up things once again. It will become the first film to be released simultaneously in theaters and video on demand by a major Hollywood studio (Warner Brothers).

A long time ago we used to be friends…and we still are. (Theme song tweak).

Veronica Mars premieres at South by Southwest (SXSW) in Austin, Texas on Saturday, March 8th and will hit AMC theaters and VOD platforms (iTunes, Amazon Instant) on March 14th.

Wish I Was Here (2014 film)

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Website for Wish I Was Here (film)
Website for Wish I Was Here (film)

Wish I Was Here, the movie Zach Braff co-wrote/directed, premiered at the Sundance Film Festival two weeks ago. I was a little excited about the movie premiering due to the fact that I pitched in via Kickstarter to fund it back in April 2013 (I can call myself a movie producer!). While my excitement was somewhat high, it quickly went down. Zach Braff and the rest of the staff working on Wish I Was Here haven’t done a really good job of making their Kickstarter backers (which funded $3.1 million of the $6 million budget) feel very appreciated.

Being a public relations major I felt the need to point out some of the missteps that Braff and the rest of the Wish I Was Here team have done. Discontent among the backers for the project has become more evident since its premiere at Sundance. Flavorwire pointed out about how the film and its production is becoming a public relations nightmare. Read the article here.

The first thing wrong with the Wish I Was Here Kickstarter production is the delay of the rewards. Kickstarter backers were promised to receive rewards based on the varying levels of money they pledged to the project. Yet since the finish of the project campaign in May 2013, backers have gotten nothing except a few behind the scenes videos. They have basically gotten nothing more than the average user would get when purchasing the home media DVD.

To make matters worse, in November 2013 Braff decided to open the wishiwasheremovie.com site to everyone. Everyone had access to the videos. Backers who pledged their money were receiving nothing more than what the typical internet surfer could find.

Zach Braff should have thought twice before reaching out to crowdfund his film. He said the reasoning for the kickstarter campaign was so he could remain creative control over the film and not have to cut things. His rational doesn’t hold much clout given the fact than nearly all filmmakers have to be willing to sacrifice some things to get their movie made.

Veronica Mars, the other big film financed through kickstarter, differs from the public relations nightmare of Wish I Was Here. Veronica Mars was backed by fans before the campaign even started. Rob Thomas (creator of series) kept constantly communication with the backers. Rewards were put out not too long after the film finished shooting. Veronica Mars was not co-financed with the help of a major hollywood studio like Wish I Was Here.

Main Point: Communicate more with your backers Braff. Give them the rewards they were promised, sooner rather than later. Make them feel part of the production rather than just providing the stock behind the scenes videos.

My first USA Today Article

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This article is a little strayed from the usual film and television coverage on the blog. Nevertheless, I wanted to share it.

A little background: I’m part of the contributing writer program for USA Today College. The job is to write short articles (300-400 words) covering local interest college-related stories. After a few weeks of stalling and not knowing what to write about, I finally wrote up my first story. It was a piece talking about the a new course called Fundamentals of Digital Media that had been implemented at my college, Texas State University, for mass communication majors.

So I was browsing through my RSS newsfeed when I decided to check the USA Today College tab. I visited the main website and scrolled through the recently added stories. I was a little on nerves since I had submitted a story to USA Today college at the start of the week and had gotten no response back.

My eyes caught something as I scrolled through. There was my article on the recently published stories tab. Clicking on the article in excitement, I saw that it had been published on Thursday, February 27th. It had been published for three days and I hadn’t even noticed!

Although I was filled with excitement (I have an article in USA Today!) I didn’t know whether to tweet it out or not. It was Saturday night so surely not many people would see it. With hesitant fingers I clicked ‘tweet’ on my Twitter application and the article made it’s way to the big ol’ internet.

I didn’t expect much. I was hoping that at least one of my friends would favorite the tweet.

Low and behold, the tweet quickly gained traction and started being shared.

My brother shared it through his social media accounts and a few favorited the tweet.
My brother shared it through his social media accounts and a few retweeted the tweet.

My mental thoughts: “Okay this is good. My friends have a lot of followers so it may get a few views.

Then it stared to go even further…

My professors stared subtweeting and sharing the article.
My professors started subtweeting and sharing the article.

They have thousands of followers. My article was being shared (and had the potential to be read) by thousands of people. Once my college professors started tweeting out the link to the article things picked up speed. Their tweets got a lot of favorites and retweets. The article started being shared more and more from each of their tweets. By 11pm, five hours after my first tweet at 6pm, the article had been retweeted  and favorited over a dozen times.

Several of the lecturers and professors in the School of Mass Communication at Texas State loved the article (and some even pulled quotes from it!). I was beyond trilled and did a little victory dance. A piece I had written had gotten published on a national news website!

Despite this upcoming week being ridden with midterms, I can walk through those doors to the School of Mass Comm with a sense of accomplishment. It’s only one article, nevertheless I’m happy with the overwhelmingly positive response to it. The first of hopefully many USA Today articles! Go check the article out here

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50 Follows

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On Monday (February 24th) I hit 50 followers for Reel Deal Film/TV. I’m super happy about it. I originally started this blog back in September 2013 as a class project for my Fundamentals of Digital and Online Media course. Since the ending of the #fdom class in December 2013, this blog has really grown into something of its own. I tweaked the topic, changed the layout and added some new things. I really like the progress I’m making with this as I near my college graduation later this year (December 2014).

I’m taking a web design class this semester with the same lecturer I had for Fundamentals of Digital and Online Media. The class exposes me to a lot of new skills to learn (HTML, CSS, Bootstrap, iMovie) so I’m excited to see how I can incorporate some of what I learn there into this site. Below is a before/after picture of my site redesign for colinashby.org

Site Redesign: Before/After (for Web Design & Publishing class)
Site Redesign: Before/After
(for Web Design & Publishing class)

Movie Review: Gimme Shelter

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You know that weird gut feeling you get sometimes? It’s a feeling you get whenever your tired of seeing the same type of movie over and over. It’s the feeling I had after seeing over the top comedies and big action movies one after the next. Going to see Gimme Shelter was the solution.

Plot: 16-year-old Agnes “Apple Bailey (Vanessa Hudgens) is a troubled, aggresive girl who has lived in abusive environments her whole life. Apple’s mother June, played by Rosario Dawson, is a sleazy drug addict who doesn’t care much for Apple besides the extra welfare money she gets for being her parent. Apple, fed up with her living situation, sets out to find her long lost father. Upon meeting him, she finds out that he is a successful Wall Street Broker with a wife and two kids. After a dispute she leaves. Apple eventually ends up in a shelter for pregnant young women run by a spritiual women.

Main Point: Despite a line of capable actors, the film falls flat with dull dialogue and a script that does little more than go beyond standard cliches.

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Slow mutterings start the movie. “I’m okay. I’m not scared. I can do this.” Apple says to herself in the mirror while chopping off her black hair strand by strand. It’s noticed from the get go that Apple is misguided, not having a clear head to make decisions. She is leaving the abusive house she lives in with her druggie mom. With an addressed letter to guide her, she lands at her long lost father’s house. Tom, her father (Brendon Fraser), greets her with a former look and a head of hair gel (typical).

Apple sticks out like a coffee stain on a t-shirt compared to Tom’s lifestyle. Tom lives with his wife and two kids in a wealthy, picket fence neighborhood. When the married couple find out Apple is pregnant, they schedule for her to get an abortion. Frustrated, she storms out and onto the streets again. Stealing a car and wrecking puts her in the hospital and under the guidance of a chaplain Father McCarthy (James Earl Jones).

Only halfway through runtime and the film is already unsettling. The dialogue feels weirdly unnatural. The acting and scripting does little to add originality to an environment that has been seen several times before. Apple is constantly in angst against the ones around her. Then suddenly shortly after arriving at the group home for pregnant teens, she changes. She likes the place she is at. There is stability and a sense of safety. The problem is that the viewer never sees this. The script does nothing to make it seem like  a new sense of being has been developed. The idea that Apple has developed close relationships and belonging with all the girls feels false. There wasn’t enough building. The whole film starts to feel like a gimmicky PBS TV special.

The start of the film was promising but interest quickly drops after Apple is taken into the care of the priest and group home. Despite the lacking script, Vanessa Hudgens, Brendon Fraser and Rosario Dawson give refreshing performances. This just isn’t the best work to see these actors in.  Hudgens shines farther with her acting chops in The Frozen Ground and Dawson with her performance in Kids. Rating: C

Note Crunch

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Well this series has gotten a part II so I feel a bit accomplished. I created this series to refer to some interesting articles and news from the week. This week has been filled with a lot. The thing on most people’s minds was probably the grateful comeback of Netflix’s House of Cards. All the lonely hearts can happily spend today (Valentine’s Day) binge-watching on all the 13 episodes of season two with no  regrets (“no ragrets” if you’ve seen 2013’s We’re the Millers).

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House of Cards: Season two streaming (Netflix)

Binge-watchers, couch potatoes and TV fanatics can rejoice! The online-only political drama series released season two for streaming in the wee hours of February 14th (Valentine’s Day). A new batch of political secrets, arguments and suspense awaits. With all 13 episodes of season two streaming, everyone is sure to have something to snuggle up to for V-day.

Related: Is House of Cards TV? (The Atlantic)

Comcast-Time Warner Deal

It was announced earlier this week that Comcast, the nation’s No.1 cable provider, is going to buy Time Warner Cable, the nation’s No.2 cable provider. The agreement happened for a reported $45 billion. With a huge backlash voiced on Twitter, many are worried the deal will create a weak future for filmmakers, content creators and consumers. Many wondered the same question: Will the merger create a too powerful company that will dominate the film and media industry? Read about it here.

Behind the Scenes of Oscar-Nominated film American Hustle

“American Hustle: The Art and Soul of Survival” is a 30-minute special that goes into the making of the David O. Russell directed film, actor performances and more. Note: It’s okay to freak out in excitement.

Creating Meaningful Content for a Blog

FastCompany is great site for smart working tips (among other tech/media news). The article covers ways to create good content that isn’t just in similar patterns that other related blogs have. It details ways to make content pop and keep visitors coming back for more. Click here to read.

Amazon’s new pilots released

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Remember last year when a Zombieland TV pilot popped up on Amazon and was panned? It eventually got “hated out of existence” (Rhett Reese, creator of the TV adaption’s words). Well fear not, a new batch of television pilots have been released on Amazon and nothing to negative has been said so far.

Amazon pilots coming to a screen near you.
Amazon pilots coming to a screen near you.

On February 6th, Amazon released 10 new pilots for free. Continuing the plan they had last year, viewers watch and vote on what pilots live and what pilots bite the dust. Out of the several pilots released last year, only two made it through the chopping block. The first was Alpha House, a show starring John Goodman that revolved around four U.S. Senators. It was met with acclaim and positioned Amazon as a serious contender against Netflix and its original programming.The second series that received a series order was Betas, a program showcasing a group of app developers looking for an investor.

Below is a list and description of the different pilots to take a look at.

The After: An apocalypse show from the creator of The X-Files. It centers on eight people of various backgrounds (lawyer, actress, etc.) as they face the events ahead.

The Rebels: Sports comedy revolving around a woman who must take over a team of football players after her husband passes away. It seems brainless, overdone and generic but worth a shot to watch. Plus it has Josh Peck (Drake & Josh) so you know it has some funny laughs to give.

Transparent: Not your typical sitcom comedy but it serves well. It involves a family as they face their host of problems. Three not-so adults including Jay Duplass (brother of Mark Duplass and mumblecore filmmaker). One might think it follows a bit in the footsteps of Arrested Development since it features Jeffrey Tambor. Rest assured it holds it’s own by providing good dialogue that doesn’t just go for cheap laughs.

Movie Marketing Playbook

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Reading through my RSS feed of Indiewire, I came across this article about the marketability to different age groups.  The article isn’t all that suprising, everyone already knows that most movie studio executives are very cut and dry about the movies they pick up and how to market them. A particular line of it provides a general synopsis of the value in the playbook: No one sets out to make a movie without a particular audience in mind. One line of the playbook rings suprisingly true in a time of social media cravings and short attention spans: films no longer have time to find their audience; that audience has to be captured well in advance.

The article details the marketing drive that has a huge impact on the content of the film. It mentions why few films are made for certain age groups. Seeing the article’s title, most would brush it off as insignificant but it has some suprising statements.

Recent examples of that go off this guide could include the January openings of this year. The Kevin Hart/Ice Cube comedy Ride Along, with it’s humor filled action scenes and witty dialogue, went on to make $41 million in it’s opening weekend against a budget of $25 million. The film targeted the  18-30 demographic looking for a mindless comedy to gravitate to. Jack Ryan: Shadow Recruit failed in attracting much of the younger demographic but got a suprising turnout with viewers over age 50. Jack Ryan had what many older viewers liked: action, classic genres and men being adventurous. Ride Along targeted much of the younger generation with it’s mindless humor and comedic tone.

Movies are more manufactured than most outside the industry imagine. It’s time to take a closer look.

Note Crunch

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motiva

I’m starting this new series of posts where I signal out the best articles of the week. Most of them will include movie/television or media career news. A lot of them might be Buzzfeed lists or Entertainment Weekly articles (sorry, I maybe practice some favoritism). Anyways, below is a list of some great articles I found. They include things about a Forrest Gump mini reunion (yes!) and having a creative career (you aspiring film directors/oscar winners can relate).