Social media is kind of like this mysterious black hole. Besides seeing the constant #pretty or #blessed photos and posts, you aren’t exactly sure what you’re getting out of it. You can put things into it but you’re not exactly sure what you’re going to get out of it. Plus there is the bad habit of social media eating into your writing time.

We all know how important writing time is (especially with NaNoWriMo upon us). Never fear, there are measurable ways and tactics manage your social media.

Moving to the beat of those metrics

Gone are the days of just blindly posting updates/posts and never really knowing how much they were seen. There are ways to see how much exposure your Facebook update, tweet, or Instagram picture got. Facebook Insights, Inconosquare for Instagram, and Analytics for Twitter are great (and free) ways to measure the impact of your social media updates.

With these tools, you can see which weeks were better than some, days that had higher exposure than others, and so forth. No longer do you have to post a super excited tweet with your novel details on a blind eye!

Don’t stop till you hit the post

Posting only at certain times isn’t something you have to religiously follow but it is helpful to know. Whenever you have exciting details about your novel, revealing your cover, or just want to post an update, post during peak hours so as many people can see it as possible.

This helpful infographic from Hub Spot shows the best times to post and even what to include. Isn’t that nifty?

Hootsuite is your kinda sorta awesome best friend that tells you everything

I’m suprised at how many people still don’t know about Hootsuite. I use it all the time for my PRSSA organization and plan to use it even more once I start hardcore promotion for my novel next year.

With Hootsuite, you can schedule messages for future publish. You can also schedule things to post at the same time across all of your social media channels.

This feature is a hugely beneficial way of taking the constant thought of needing to update, logging into all of your channels and posting to each individually.

Once I start using this to post updates, I can set aside a designated time to craft posts. Then for the rest of my time, I can work on what really matters: finishing my novel!

Thoughts

Self-publishing is a lot of work…and a lot of money. You’re having to do nearly all of the marketing and engagement yourself. It takes a lot away from you. It takes a lot away from writing time. Using the right tools can make using social media a little bit more insightful so you know what you’re getting out of it.

I don’t want to promote my novel and engage with other authors without having a little insight into how much exposure I’m getting and how to maximize it. Or maybe I can just post saying I’m Colin Ashby, buy my novel!!! (note: probably wouldn’t work).

Go ahead and check the sources out and see what works for you. Happy writing!