new media

My first USA Today Article

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This article is a little strayed from the usual film and television coverage on the blog. Nevertheless, I wanted to share it.

A little background: I’m part of the contributing writer program for USA Today College. The job is to write short articles (300-400 words) covering local interest college-related stories. After a few weeks of stalling and not knowing what to write about, I finally wrote up my first story. It was a piece talking about the a new course called Fundamentals of Digital Media that had been implemented at my college, Texas State University, for mass communication majors.

So I was browsing through my RSS newsfeed when I decided to check the USA Today College tab. I visited the main website and scrolled through the recently added stories. I was a little on nerves since I had submitted a story to USA Today college at the start of the week and had gotten no response back.

My eyes caught something as I scrolled through. There was my article on the recently published stories tab. Clicking on the article in excitement, I saw that it had been published on Thursday, February 27th. It had been published for three days and I hadn’t even noticed!

Although I was filled with excitement (I have an article in USA Today!) I didn’t know whether to tweet it out or not. It was Saturday night so surely not many people would see it. With hesitant fingers I clicked ‘tweet’ on my Twitter application and the article made it’s way to the big ol’ internet.

I didn’t expect much. I was hoping that at least one of my friends would favorite the tweet.

Low and behold, the tweet quickly gained traction and started being shared.

My brother shared it through his social media accounts and a few favorited the tweet.
My brother shared it through his social media accounts and a few retweeted the tweet.

My mental thoughts: “Okay this is good. My friends have a lot of followers so it may get a few views.

Then it stared to go even further…

My professors stared subtweeting and sharing the article.
My professors started subtweeting and sharing the article.

They have thousands of followers. My article was being shared (and had the potential to be read) by thousands of people. Once my college professors started tweeting out the link to the article things picked up speed. Their tweets got a lot of favorites and retweets. The article started being shared more and more from each of their tweets. By 11pm, five hours after my first tweet at 6pm, the article had been retweeted  and favorited over a dozen times.

Several of the lecturers and professors in the School of Mass Communication at Texas State loved the article (and some even pulled quotes from it!). I was beyond trilled and did a little victory dance. A piece I had written had gotten published on a national news website!

Despite this upcoming week being ridden with midterms, I can walk through those doors to the School of Mass Comm with a sense of accomplishment. It’s only one article, nevertheless I’m happy with the overwhelmingly positive response to it. The first of hopefully many USA Today articles! Go check the article out here

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50 Follows

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On Monday (February 24th) I hit 50 followers for Reel Deal Film/TV. I’m super happy about it. I originally started this blog back in September 2013 as a class project for my Fundamentals of Digital and Online Media course. Since the ending of the #fdom class in December 2013, this blog has really grown into something of its own. I tweaked the topic, changed the layout and added some new things. I really like the progress I’m making with this as I near my college graduation later this year (December 2014).

I’m taking a web design class this semester with the same lecturer I had for Fundamentals of Digital and Online Media. The class exposes me to a lot of new skills to learn (HTML, CSS, Bootstrap, iMovie) so I’m excited to see how I can incorporate some of what I learn there into this site. Below is a before/after picture of my site redesign for colinashby.org

Site Redesign: Before/After (for Web Design & Publishing class)
Site Redesign: Before/After
(for Web Design & Publishing class)

Evolution of the TV Theme Song?

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Whatever happened to TV show theme songs? It seems to be a thing of the past. A quick flip of the remote (or computer mouse) and you’ll see a quick burst of a sound clip before going onto the show. What the heck?

Theme songs seemed to have taken an evolution of some sort. The intro songs used to establish a vibe for show the viewer was about to watch. The catchy tunes established a show’s brand that for many continued on long after the show went off the air (Pokemon, Happy Days, Dukes of Hazzard). Things have changed. Many shows have shifted to having nothing more than a pleasing tune and rolling credits. Several jingles clock at just a few seconds. ABC’s Modern Family has an intro tune that runs for just 13 seconds. Fox’s the Mindy Project recently shortened their opening jingle from 15 seconds to around four seconds.

It must depend on the show runners and whether they see a need for them. Arrested Development, a sitcom revived via Netflix streaming, has an elaborate mini story within opening. The viewer is out right told of a family and its riches to rags story in just 18 seconds.

TV show runners should consider the benefit that comes from producing a proper theme song and intro. It helps to establish a shows brand among the viewers. Whenever people hear the words “Hanging out, down the street, the same old thing…” many would be quick to answer that it’s from That 70’s Show. When “West Philadelphia, born and raised,” starts up an image of Will Smith in shades and proper 90’s attire instantly pops up.

Theme songs establish a brand to a show that can have a lasting impact on viewers. TV show runners should plan accordingly. 

#FDOM: Final Evaluation

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This semester I spent blogging has been an overall positive experience. I was able to learn about different ways, both with different methods and media platforms, to tell a story. One of the major things I am proud of is that for the most part I was able to upkeep with one post a week. I made sure all of the posts had a good visual aid and a link to an article for further reading.

The thing that stuck with me the most during this blogging assignment was during Mass Communication Week at Texas State. The main speaker to start off the week was Evan Smith, CEO of the Texas Tribune. He said something that really stuck with me. He mentioned during his speaking event that despite common perceptions, now was actually the best time to go into journalism. New innovations are being done to effectively tell a story. His words hold true to what this fundamentals of online media class is all about: figuring out ways to effectively tell a story thorough the use of digital and online platforms.

Editing my Austin Film Society Internship Application Video

If you happened to read my about.me page (it’s a widget on the sidebar of this blog) you would read that I like to study the idiosyncrasies of things, the deep down meetings. So in order to fully realize how I have benefited from this blog, I would take down short notes and tidbits in class whenever my professor mentioned something important. Below is a list of the things I have learned in this digital media class from the notes I gathered and from this blogging assignment.

  • Visuals are important in a blog. Photos that could tell a story if they stood alone.
  • Blogging is a lot more enriching if you are 100% part of the process. Learn to code.
  • Don’t just put your own thoughts in a post, email people, get quotes.
  • Coding and graphic design are just as important as writing and communication skills. LEARN TO CODE.
  • Be genuine and leave comments on other blogs to get traffic to yours

All in all, my blogging experience has been positive. I learned a lot about building a solid base of content.  I know in the near future (January 2014) I will set up an entertainment blog (Movies, TV, Analyzing) to help become the career that I want which is to work at Entertainment Weekly magazine. Look out for me when I come to mass communication week 2015 as a speaker. Save the date! October 19, 2015.

[Update: 1/9/14: Found this cool article on The Daily Muse on how to upkeep and write good content for a blog]