Veronica Mars debuted on the now defunct network UPN in 2004. Despite middling ratings, it had good critical praise and a dedicated following. Maybe if it had been in the days of high DVR viewership and Netflix it would have survived. In 2007, the CW cancelled it after three seasons.
Marshmallows, the nickname for Veronica Mars fans, did a series of intense things to revive the series. A plane was hired to fly over a city, marshmallows were sent in to CW studios, and an endless string of (strongly worded) letters were written to TV executives. It was still a no go. CW and Warner Brothers Studios were ready to move on and had no interest in reviving the series and producing a much anticipated movie.
Things changed when a Kickstarter campaign launched on March 13, 2013. It was the first time a network show attempted to return as a feature film via crowdfunding. Short story? It worked. Less than 24 hours into the run, the campaign had surpassed it’s $2 million goal. It went on to raise $5.7 million from over 91,000 backers by the end of the month long campaign.
The Veronica Mars film is shifting up things once again. It will become the first film to be released simultaneously in theaters and video on demand by a major Hollywood studio (Warner Brothers).
A long time ago we used to be friends…and we still are. (Theme song tweak).
Veronica Mars premieres at South by Southwest (SXSW) in Austin, Texas on Saturday, March 8th and will hit AMC theaters and VOD platforms (iTunes, Amazon Instant) on March 14th.
Wish I Was Here, the movie Zach Braff co-wrote/directed, premiered at the Sundance Film Festival two weeks ago. I was a little excited about the movie premiering due to the fact that I pitched in via Kickstarter to fund it back in April 2013 (I can call myself a movie producer!). While my excitement was somewhat high, it quickly went down. Zach Braff and the rest of the staff working on Wish I Was Here haven’t done a really good job of making their Kickstarter backers (which funded $3.1 million of the $6 million budget) feel very appreciated.
Being a public relations major I felt the need to point out some of the missteps that Braff and the rest of the Wish I Was Here team have done. Discontent among the backers for the project has become more evident since its premiere at Sundance. Flavorwire pointed out about how the film and its production is becoming a public relations nightmare. Read the article here.
The first thing wrong with the Wish I Was Here Kickstarter production is the delay of the rewards. Kickstarter backers were promised to receive rewards based on the varying levels of money they pledged to the project. Yet since the finish of the project campaign in May 2013, backers have gotten nothing except a few behind the scenes videos. They have basically gotten nothing more than the average user would get when purchasing the home media DVD.
To make matters worse, in November 2013 Braff decided to open the wishiwasheremovie.com site to everyone. Everyone had access to the videos. Backers who pledged their money were receiving nothing more than what the typical internet surfer could find.
Zach Braff should have thought twice before reaching out to crowdfund his film. He said the reasoning for the kickstarter campaign was so he could remain creative control over the film and not have to cut things. His rational doesn’t hold much clout given the fact than nearly all filmmakers have to be willing to sacrifice some things to get their movie made.
Veronica Mars, the other big film financed through kickstarter, differs from the public relations nightmare of Wish I Was Here. Veronica Mars was backed by fans before the campaign even started. Rob Thomas (creator of series) kept constantly communication with the backers. Rewards were put out not too long after the film finished shooting. Veronica Mars was not co-financed with the help of a major hollywood studio like Wish I Was Here.
Main Point: Communicate more with your backers Braff. Give them the rewards they were promised, sooner rather than later. Make them feel part of the production rather than just providing the stock behind the scenes videos.
You know that weird gut feeling you get sometimes? It’s a feeling you get whenever your tired of seeing the same type of movie over and over. It’s the feeling I had after seeing over the top comedies and big action movies one after the next. Going to see Gimme Shelter was the solution.
Plot: 16-year-old Agnes “Apple Bailey (Vanessa Hudgens) is a troubled, aggresive girl who has lived in abusive environments her whole life. Apple’s mother June, played by Rosario Dawson, is a sleazy drug addict who doesn’t care much for Apple besides the extra welfare money she gets for being her parent. Apple, fed up with her living situation, sets out to find her long lost father. Upon meeting him, she finds out that he is a successful Wall Street Broker with a wife and two kids. After a dispute she leaves. Apple eventually ends up in a shelter for pregnant young women run by a spritiual women.
Main Point: Despite a line of capable actors, the film falls flat with dull dialogue and a script that does little more than go beyond standard cliches.
Slow mutterings start the movie. “I’m okay. I’m not scared. I can do this.” Apple says to herself in the mirror while chopping off her black hair strand by strand. It’s noticed from the get go that Apple is misguided, not having a clear head to make decisions. She is leaving the abusive house she lives in with her druggie mom. With an addressed letter to guide her, she lands at her long lost father’s house. Tom, her father (Brendon Fraser), greets her with a former look and a head of hair gel (typical).
Apple sticks out like a coffee stain on a t-shirt compared to Tom’s lifestyle. Tom lives with his wife and two kids in a wealthy, picket fence neighborhood. When the married couple find out Apple is pregnant, they schedule for her to get an abortion. Frustrated, she storms out and onto the streets again. Stealing a car and wrecking puts her in the hospital and under the guidance of a chaplain Father McCarthy (James Earl Jones).
Only halfway through runtime and the film is already unsettling. The dialogue feels weirdly unnatural. The acting and scripting does little to add originality to an environment that has been seen several times before. Apple is constantly in angst against the ones around her. Then suddenly shortly after arriving at the group home for pregnant teens, she changes. She likes the place she is at. There is stability and a sense of safety. The problem is that the viewer never sees this. The script does nothing to make it seem like a new sense of being has been developed. The idea that Apple has developed close relationships and belonging with all the girls feels false. There wasn’t enough building. The whole film starts to feel like a gimmicky PBS TV special.
The start of the film was promising but interest quickly drops after Apple is taken into the care of the priest and group home. Despite the lacking script, Vanessa Hudgens, Brendon Fraser and Rosario Dawson give refreshing performances. This just isn’t the best work to see these actors in. Hudgens shines farther with her acting chops in The Frozen Ground and Dawson with her performance in Kids. Rating: C
When Dazed and Confused left theaters it had grossed just 7.9 million from its 6.9 million budget. The movie starred a string of then-unknown stars like Matthew McConaughey, Ben Affleck and Milla Jovovich. Although underperforming at the box office, the film went on develop a cult following by people who identified with its themes of rebellion and going against conformity. The film has been put on many critics list of best cult films and recently got a Star of Texas award from the Texas Film Hall of Fame for its 20th anniversary.
Donnie Darko
The science-fiction drama film with its somewhat confusing nature went on to be one of the top favorites for hipsters nationwide. It did moderately okay, grossing 7.6 million against a 4.5 million budget. Despite the film’s less than stellar box office receipts, it helped launch the career of lead actor Jake Gyllenhaal. In the movie Gyllenhaal’s character Donnie, aims to find the significance behind his troubling doomsday visions.
Wet Hot American Summer
Although it had sold-out screenings at its Sundance Festival premiere, Wet Hot American Summer failed to attract many distributors for pick up. It went on to gross just $295,000 againsta $1.8 million budget. It didn’t seem to matter much. The film developed a cult following with strong DVD sales. The film starred many up and comers including Amy Poehler, Paul Rudd, Ken Marino, Bradley Cooper and Elizabeth Banks. Director David Wain has confirmed a sequel with the original cast returning.
Scott Pilgrim vs. The World
Despite positive reviews from critics and fans, Scott Pilgrim flopped at the Box Office making $47 million against a $60 million budget. Fear not, the film shot up to the first spot for blu-ray sales on Amazon the day it became available on DVD. Comic book lovers and hipsters developed a love for the film that showed Scott Pilgrim (Michael Cera) meeting the girl of his dreams and defeating her “seven evil exes.”
Obviously there have been a lot of good independent films this year. I read an article that stated 2013 was the “Year of the Indie.” It is a strong declaration to make. Several mainstream big budget films this year did not fare well (RIPD, Turbo, The Lone Ranger, Broken City, and so forth). Below is a list of the films that had a positive reaction among many and seemed good word-of-mouth talk.
Before Midnight
Richard Linklater’s third installment in the “Before” trilogy follows a married couple who are in the challenging stages of their relationship. They met each other on a train in Before Sunrise (1995), nine years later they were reunited at a bookstore in Before Sunset (2004) and now, nine years later, are married, living in Greece with twin girls.
The film never fails to capture what a real life relationship is like. The script does a fine job of displaying the different perspectives in a relationship (leads Julia Delpy and Ethan Hawke share writing credit with Linklater for the film). Like the two previous installments, the film employees the use of (extremely) long takes to make the exchanges feel authentic and natural. The beginning of the film involved a 14-minute continuous take of Delpy and Hawke’s characters exchanging conversation in a car ride.
Audiences seemed to fall in love with Linklater, Delpy and Hawke’s characters all over again. Before Midnight went on the become the highest grossing film of the “Before” trilogy, raking in over $20 million worldwide against a modest $3 million budget.
The Way Way Back
Giving off a strong 80’s vibe (the movie was originally supposed to be set in 1983) The Way Way Back is a film about a 14-year-old socially awkward boy named Duncan (Liam James) who travels along with his mom (Toni Collette) and mean stepdad (Steve Carell) to a vacation at a beach house for the summer. At the start of the summer Duncan gets a job at a water park run by a talkative and fun-loving guy named Owen (Sam Rockwell).
The solid performances by Rockwell, Carell, and James keep the movie from being passed off as just another coming-of-age film with a socially awkward lead that a hipster would love. The script lets the variety of characters in the film shine without seeming too cluttered. Everything is tied up by the film’s end. The “summer that changed everything” is officially over. Duncan has made a new friend, Owen, and has a better sense of confidence in him.
The Way Way Back received acclaim from critics and went on to make $23 million from a production budget of just $5 million.
The Spectacular Now
It’s very hard to make a film chronicling the coming-of-age process for teenagers without having it suck. So many films have done. So many films have done it badly. The Spectacular Now is not one of those films. The Spectacular Now follows Sutter (Miles Teller) and Aimee (Shailene Woodley), two high school seniors trying to figure out their lives. Aimee has hers figured out and Sutter does not.
What makes the film great is it’s realistic and simplistic nature. The characters are played by actors that actually look like teenagers. There is no iPhone toting, excessive texting, or glamourized things going on. It is just Sutter and Aimee, navigating life, trying to figure out where to go.
Sutter and Aimee aren’t perfect. They make mistakes. They cuss. They were regular clothes. The viewer feels connected with them. Teller and Woodley’s performances let the viewer feel like they know them. At the film’s end, one could feel good with the film. The film depicts the age of 18, becoming an adult, effectively. Coming of age is no easy process.
The Spectacular Now received widespread acclaim. Teller and Woodley received the Special Jury Award for Acting at the Sundance Film Festival. Woodley has received an Independent Spirit Award nomination for Best Female Lead. The film grossed around 6.8 million from a 2.5 million budget.
