Evolution of the Romantic Comedy

“Boring”, “Overdone” and “haven’t I already seen this?” are some of the common comments that sit below a YouTube Trailer for an upcoming romantic comedy. People are getting tired of the predictable genre and are moving on from it to cinematic romance movies.

Romantic comedies used to be viewed in a positive way for most. They were easy to follow, had a predictable but nice ending and made you feel a mushy gushy warm feeling inside. For the most part, women would go in attendance to these types of films. Now it seems as though no one wants to see the dying genre anymore.

The 2012 film What to Expect When Your Expecting, even with a star studded cast, made only $41 million domestically against a budget of $40 million. The Jason Segel and Emily Blunt romantic couple comedy The Five Year Engagement grossed $27 million domestically against a budget of $30 million.

Studios seemed to try to take on a different approach this year with the guy-centric romantic comedies That Awkward Moment and Cavemen. That Awkward Moment seemed more like That Awkward Movie to most viewers due to its lack of a clear theme. The movie’s success seems to be attributed mainly due to the star power of its leading stars Zac Efron, Miles Teller and Michael B. Jordan rather than any compliments to the actual movie.

The cinematic romance and romantic dramedy have faired well recently. 2013 featured the films Enough Said, The Spectacular Now, Before Midnight, Drinking Buddies, and many others. Enough Said and Before Midnight  went on to gross more than $25 million each.

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Movie goers seem to divert from the clique plots and happy endings of rom-coms in favor of the realistic portrayals of romance in the films like Enough Said, Before Midnight and others. The films feature characteristics like natural lighting, complex conflicts, *real looking* people and natural dialogue (particularly in the case of Drinking Buddies which had largely improvised dialogue).

So in the times of decreasing box office returns, studios should look into romance films that people want: ones that show there isn’t always a happy ending to relationships…and that’s okay.

 

 

That Awkward Moment (film review)

“These are some weird tasting mints..”

“Yeah it’s cause their viagra.”

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It’s easy to dismiss That Awkward Moment as another cliche, feel-goodie rom-com. It has the standard set of characters and scenarios to make it like others: main character is down on their luck, a talkative friend stands nearby and eventually the main character falls for another newly introduced character that is beautiful (but not conventionally so).

Suprisingly That Awkward Moment provides a fresh take on the romantic comedy film genre that many thought was dying. The dialogue holds viewer interest with its witty fiascos and funny liners. The film has a lot of “bromantic” nature to it yet it remains something that any viewer (male or female) could laugh at and relate to.

The film starts with Jason (Zac Efron) as he goes through a “break-up” with a girl he has been seeing for the past six weeks. She wants to break up yet he didn’t even know they were dating. He has a hard time deciding if he is “officially dating” any of the girls he sees. It doesn’t help that he has a talkative womanizer friend named Daniel (Miles Teller) who flows through girls with the help of a female friend luring them in to talk.

Things change when Jason and Daniel learn that Mikey’s wife has cheated on him. Jason and Daniel make a pack with him: stay single with him. Things prove tricky when Jason and Daniel both end up falling in love and have to start hiding it.

The film is hilarious and not like other generic love dove rom-coms. The dialogue points out common cliches of the bar dating scene. The film never seems to go stale as it tells the tale of a group of people trying to understand how to have a stable relationship with another person.B+

With the downward trend of romantic comedies and their less than stellar box office results, Director Tom Gormican took a good move in making the film (with a cast of well-known stars hot off successes) for only $8 million.