SXSW: Day 3 Recap

Things were planned for the day of Sunday March 9th: Mindy Kaling’s panel, Brooklyn-Nine-Nine and the Fifty Shades of Creativity panel. Getting to the convention center around 8:10am, I thought I would get to the Mindy Kaling event early (and get a front row seat!). One problem: forgotten badge.

A 1.5 hour round trip bus excursion later and I had my badge. First up was the panel Running the Show: TV’s Newest Queen of Comedy. Mindy Kaling, Ike Barinholtz and Adam Pally from Fox’s The Mindy Project were in attendance. The discussions included the changing nature of the television landscape. Streaming services like Netflix, Amazon and Hulu changing the way people watch TV. It was discussed how cable and network shows differ, process of writing an episode and the increasing diversity of people in TV.

I toted a good ol’ point and shoot camera to all of my events for the day. I’ve gotten a few looks from people, suprised that I have an actual camera and not just an iPhone with a camera app. One of my professors even called me out on it the other day. This is how to conversation went:

“So I noticed you have an actual point and shoot camera. “-Professor

“Yeah…”-Me

“…”-Professor

My Apple-fan professor who likes content
My Apple-fan professor who likes content

As you can tell the conversation went very well! Anyways, the Mindy Kaling panel went great. Despite the funny looks I got with my camera, it took some great pictures with it’s 20x optical zoom.

I prefer my Canon SX260 zoom over some iPhone 5s
I prefer my Canon SX260 zoom over some iPhone 5s

Kaling was sitting at a lounge after the panel to do an interview. People hovered around closely. Many tweets from Twitter had similar message: “Breathing the same air as Kaling/In same room as Kaling” with a boatload of exclamation points afterwards.

Since I sat at the back of the crowd, when it was time for autographs, I got to be one of the first in line! I got to take a picture with one of my TV writing role models.

I asked if Matt Damon or Ben Affleck ever contacted about her play "Matt and Ben." She said no.
I asked if Matt Damon or Ben Affleck ever contacted about her play “Matt and Ben.” She said no.

I was content after this picture. I could die right at that second and be happy. You know what I mean? After the picture was taken I thought about going to a data journalism presentation by a Texas State alumna. For some reason I felt this urge to stay. I had no idea why but decided to go with it. I sat down outside of the lounge and started doing some work on my laptop.Actors Melissa Fumero and Stephanie Beatriz from Fox’s Brooklyn Nine-Nine would be there at 3pm so I stayed. I’m so glad I did.

“Can I plug in next to you?”

A woman stood next to me as I was sitting against the wall with my laptop plugged in.

“Sure” I agreed.

She plugged her phone in and turned and asked what was going on in the streaming lounge. I told her about the people from Fox’s Brooklyn Nine-Nine doing an interview there. She talked about how her husband liked the show. When asking where she was from, she said Chicago. I told her I maybe wanted to move to Chicago after my graduation in December 2014. She asked about what my college major was and what kind of work I wanted to do. This is where things got weird and cool at the same time.

I pulled up my about/portfolio website that I had been making for my Web Design and Publishing class. I showed her my Twitter bootstrap site covering mumblecore film.

“Oh, one of my friends does that” she said.

“Cool. Who is he?” I asked.

“Joe Swanberg.”

My body simultaneously went numb and filled with excitement at the same time. I had Joe Swanberg featured on my mumblecore website (located here). Only seeing two of his movies, Joe Swanberg was already one of my favorite directors. The woman was suprised that I knew who he was and even more suprised that I liked him as a director so much.

The next 10 minutes I got to talk with her about her high school days with Joe. The early films he did. The projects he has going on now. It was great. It was more than great. It was perfect. She was really happy that I coached her into taking a photo and getting an autograph from the Brooklyn Nine-Nine actresses.

“My husband’s going to love this!” she said.

By the end of the day I was pretty happy. Getting to meet Mindy Kaling, Stephanie Beatriz, Melissa Fumero, and a longtime friend of one of my favorite directors? Sunday, March 9, 2014 will go down in my personal history. South by Southwest is freaking awesome!

Brooklyn Nine Nine
Talking with Melissa Fumero and Stephanie Beatriz about Seth Meyers wanting to guest star on Brooklyn Nine-Nine

SXSW: DIY App & eBook Publishing

It’s day 2 of SXSW Interactive (#sxswi) and the first event to kick off the rain-drizzled day was DIY App and eBook Publishing. The event discussed and demonstrated the latest in DIY publishing technology. Attendees were able to send in recipes for a crowd sourced cookbook to be made.

The speakers for the event were Babette Pepaj, founder of BakeSpace Inc. and Erik Deutsch, principal at ExcelPR Group in Los Angeles.

sxsw
SXSWi: DIY App & eBook Publishing

The event started off with why traditional publishing isn’t very good. Pepaj brought up how there are so many gatekeepers in traditional publishing. She had friends who had book deals who had to wait two years or more before their books got on the shelves. Publishers would decide what would go into the book, how it was structured, marketed, and when to release it. A humorous example of some of the books published through traditional publishing was brought up.

kardashian
The Kardashian line of books

Self publishing gives a person creative control over their product. It lets a person make sure the product reflects their personal brand, who they are about and what they have to offer. Discussions about the advantages and disadvantages of traditional and self-publishing were discussed.

self-publishing

 

Although an explosion in self-publishing resources have come to light, it still has a long history.

self-publishing
History of Self-Publishing

Erika Mitchell (a.k.a. E.L James) is a great example of the rise in popularity of self-publishing. Mitchell worked as a TV executive prior to writing. In May 2011 James turned a series of fanfiction writings into a novel titled Fifty Shades of Grey. The novel was published as an ebook by The Writer’s Coffee Shop, a virtual publisher based in Australia. Without much of a marketing budget, the book was mainly promoted through niche book blogs and other fanfiction sites.

E.L James' success prompted notice to self-publishing industry
E.L James’ success prompted notice to self-publishing industry

The event ended by discussing the ways to make and market a book and finding an audience for it. Niche sites/blogs, press releases, guest blogging and offering free services things discussed at panels end. eBook pricing was a notable question from the audience. If a person really wants a book, they will pay for it. Panelists discussed buying ebooks ranging from $0.99 cents to $20 bucks. Experiment to see what works best. Try to offer free samples to people so they can get a taste of what an author have to offer.