SXSW: Running the Show: TV’s New Queen of Comedy

Emmy-nominated writer Mindy Kaling made a trip to SXSW to give a panel about the changing nature of television and its new dynamics.

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A challenge to send a tweet in less than 45 seconds started off the event. No pressure right? Mindy Kaling is awesome. She managed it in a mere 17 seconds with saying “Where am I?” (and was sadly later deleted).

Kaling talked about her presence on social media. For her, Twitter is just for fun and something to be used to tease her writing staff.

The moderator asked the question of the writing process/writers room and creating an episode. Kaling responded with how writers all have creative (and out there) conversations about what’s going on in their lives. What they have been noticing.

“Our writer’s room is very gentle and loving. All the guys would identify as feminists. It isn’t sexist like other writer’s rooms,” Kaling said.

Kaling provided some humorous lines that made the nearly all of the hundreds in attendance laugh.

“I think recycling makes american look poor-Mindy Lahari”-Mindy Kaling

“I always wasn’t one of those sunny, cheerful kids. I was plotting.” Mindy Kaling on wanting to have her own TV show since 8 years old.

Kaling’s The Mindy Project castmates Ike Barinholtz and Adam Pally were alongside in the panel to give commentary.

“My cast doesn’t drug women,” Kaling

“We take drugs with women,” Barinholtz

Moderator: Pet Peeve?

“Moodiness,” Kaling.

“Mindy’s moodiness,” Pally

The panel went into the discussion on the format of the show and how it differs from cable and online streaming counterparts. Kaling acknowledged that the structure for network shows and cable shows is different. Having HBO shows like Nurse Jackie and Shameless in the same categories as network shows doesn’t seem to fit, Kaling said. The shows are different and have vastly different structures, she said.

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Adam Pally added on with how cable and network shows are different because of the episode counts. Cable shows usually have 13 episodes or less while network shows have the usual 22 episodes.

“When you’re only making 12 or six episodes you can say ‘okay let’s follow this character for the season’, you can’t do that with 22 episodes,” Pally said.

The panel did get a tad awkward at the end times when audience members repeatedly asked questions about the racial and gender concerns of the show. The issues were something that Kaling subtly dropped hints that she didn’t want to focus on those concerns.

Despite the audience repetitive questions, the panel went great. Kaling has proved herself as a book writer, television writer, actress and leading a strong work ethic. Kaling is a jack of many trades and has many great years ahead.

SXSW: DIY App & eBook Publishing

It’s day 2 of SXSW Interactive (#sxswi) and the first event to kick off the rain-drizzled day was DIY App and eBook Publishing. The event discussed and demonstrated the latest in DIY publishing technology. Attendees were able to send in recipes for a crowd sourced cookbook to be made.

The speakers for the event were Babette Pepaj, founder of BakeSpace Inc. and Erik Deutsch, principal at ExcelPR Group in Los Angeles.

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SXSWi: DIY App & eBook Publishing

The event started off with why traditional publishing isn’t very good. Pepaj brought up how there are so many gatekeepers in traditional publishing. She had friends who had book deals who had to wait two years or more before their books got on the shelves. Publishers would decide what would go into the book, how it was structured, marketed, and when to release it. A humorous example of some of the books published through traditional publishing was brought up.

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The Kardashian line of books

Self publishing gives a person creative control over their product. It lets a person make sure the product reflects their personal brand, who they are about and what they have to offer. Discussions about the advantages and disadvantages of traditional and self-publishing were discussed.

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Although an explosion in self-publishing resources have come to light, it still has a long history.

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History of Self-Publishing

Erika Mitchell (a.k.a. E.L James) is a great example of the rise in popularity of self-publishing. Mitchell worked as a TV executive prior to writing. In May 2011 James turned a series of fanfiction writings into a novel titled Fifty Shades of Grey. The novel was published as an ebook by The Writer’s Coffee Shop, a virtual publisher based in Australia. Without much of a marketing budget, the book was mainly promoted through niche book blogs and other fanfiction sites.

E.L James' success prompted notice to self-publishing industry
E.L James’ success prompted notice to self-publishing industry

The event ended by discussing the ways to make and market a book and finding an audience for it. Niche sites/blogs, press releases, guest blogging and offering free services things discussed at panels end. eBook pricing was a notable question from the audience. If a person really wants a book, they will pay for it. Panelists discussed buying ebooks ranging from $0.99 cents to $20 bucks. Experiment to see what works best. Try to offer free samples to people so they can get a taste of what an author have to offer.

 

 

My first USA Today Article

This article is a little strayed from the usual film and television coverage on the blog. Nevertheless, I wanted to share it.

A little background: I’m part of the contributing writer program for USA Today College. The job is to write short articles (300-400 words) covering local interest college-related stories. After a few weeks of stalling and not knowing what to write about, I finally wrote up my first story. It was a piece talking about the a new course called Fundamentals of Digital Media that had been implemented at my college, Texas State University, for mass communication majors.

So I was browsing through my RSS newsfeed when I decided to check the USA Today College tab. I visited the main website and scrolled through the recently added stories. I was a little on nerves since I had submitted a story to USA Today college at the start of the week and had gotten no response back.

My eyes caught something as I scrolled through. There was my article on the recently published stories tab. Clicking on the article in excitement, I saw that it had been published on Thursday, February 27th. It had been published for three days and I hadn’t even noticed!

Although I was filled with excitement (I have an article in USA Today!) I didn’t know whether to tweet it out or not. It was Saturday night so surely not many people would see it. With hesitant fingers I clicked ‘tweet’ on my Twitter application and the article made it’s way to the big ol’ internet.

I didn’t expect much. I was hoping that at least one of my friends would favorite the tweet.

Low and behold, the tweet quickly gained traction and started being shared.

My brother shared it through his social media accounts and a few favorited the tweet.
My brother shared it through his social media accounts and a few retweeted the tweet.

My mental thoughts: “Okay this is good. My friends have a lot of followers so it may get a few views.

Then it stared to go even further…

My professors stared subtweeting and sharing the article.
My professors started subtweeting and sharing the article.

They have thousands of followers. My article was being shared (and had the potential to be read) by thousands of people. Once my college professors started tweeting out the link to the article things picked up speed. Their tweets got a lot of favorites and retweets. The article started being shared more and more from each of their tweets. By 11pm, five hours after my first tweet at 6pm, the article had been retweeted  and favorited over a dozen times.

Several of the lecturers and professors in the School of Mass Communication at Texas State loved the article (and some even pulled quotes from it!). I was beyond trilled and did a little victory dance. A piece I had written had gotten published on a national news website!

Despite this upcoming week being ridden with midterms, I can walk through those doors to the School of Mass Comm with a sense of accomplishment. It’s only one article, nevertheless I’m happy with the overwhelmingly positive response to it. The first of hopefully many USA Today articles! Go check the article out here

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Your Career Starts Now

The time spent in college is the training wheels towards building a career. I say this because mass communication week ended last week at Texas State. The five day-long event brought media professionals to Texas State to talk about the changing world of digital media and how to prepare for a career in it. One encompassing theme was clear from all of the speakers: start doing our career now, don’t wait till you graduate.

During my fundamentals of digital and online media class (the class that required me to make this blog) my professor mentioned a reason behind why he requires the class to keep a blog:

There are different ways to provide content, to get you out there doing what you want to do. Start doing now what you want to do for your career, don’t wait” –J.Z. (The FDOM professor that gave this blog assignment)

Want a career in advertising? Start making advertising campaigns. Want to work for a creative media agency? Start creating your own content. Create. That is the point. Do the things that your dream career requires, right now, don’t wait until after college.

Editing my Austin Film Society Internship Application Video
Editing my Austin Film Society Internship Application Video

“I don’t need to tell you what I know. At this stage, it’s important for you to tell me what you know.” –Newling (My Statistics Professor)

The way the theme of this blog (Why a College Degree is Worth It) ties into this is that college provides an experimental group for a person to build a career. There is a plethora of resources around a student in college that can help them build the career they want. Resources that will probably never be within arm’s reach ever again once they are in the real world. So go out now and start doing the career you want to do. Start experimenting to see how digital tools like Pinterest, Storify, WordPress, Instagram, Twitter, YouTube, and so forth can help develop your personal brand.

Become your own creator, make your own content, and become who you want to be.

“The great thing about education is that everything you have experienced in life will feel different once you have an education. Whether you get a job or you are on the street, you perceive things differently” -Roger Priebe (My Computer Science Professor)

This blog post was inspired by the speakers I learned about at mass comm week at Texas State.